a back-to-school campaign

eyemart express

bilingual video production | animation | multi-platform delivery

the project

The Eyemart Express Back-to-School campaign helped parents find affordable, high-quality eyewear for their kids, produced in English and Spanish for broad accessibility and built to be reused across future seasons.

The campaign's standout feature: a young girl narrates her back-to-school adventures through a mix of live-action and playful animation, creating a relatable, authentic connection with both parents and kids.

What We Delivered

TV commercials in English & Spanish
Social media video content for multiple platforms
Radio ads highlighting promotions & frame selection
Live-action footage paired with custom animation

BEHIND THE WORK

the process

Two shoot days. One young star. A story built to last multiple seasons.

Here's how we made it happen.

01

PRE-PRODUCTION

location scouting, casting

Our team began with a location scout at Eyemart Express in Farmers Branch, mapping out the best angles to capture the excitement and authenticity of the shopping experience. Casting was equally critical, we held auditions to find a young talent who could naturally embody the charm and energy the campaign needed.

Location scouting at Eyemart Express Farmers Branch
Casting call and in-person auditions for lead talent
Shot planning to highlight the in-store shopping experience

+ LOCATION SCOUTING + CASTING + SHOT PLANNING

02

PRODUCTION

in-store & studio shoot days

Production unfolded over two fast-paced days. Day one took our team on location at Eyemart Express, capturing real, authentic moments of parents and kids exploring new frames. Day two moved to Blanc Studio, transformed into a "home" setting where our lead talent shared her shopping experience directly to camera.

Day 1: On-location in-store footage at Eyemart Express
Day 2: Studio production for close-up, narrative-driven scenes
Close-up shots highlighting frame design and fit

+ ON-LOCATION PRODUCTION + STUDIO PRODUCTION + TALENT DIRECTION

03

POST-PRODUCTION

animation, bilingual editing

Our team collaborated closely with an animator throughout post-production, from storyboarding through final animation, pairing playful visuals with the lead talent's narration to bring her imagination to life on screen.

Custom animation integrated with live-action footage
Bilingual editing for English & Spanish deliverables
Modular asset creation for future seasonal reuse

+ VIDEO EDITING + ANIMATION + BILINGUAL POST-PRODUCTION

the result

The Eyemart Express Back-to-School campaign delivered strong brand visibility and customer engagement across every channel, from TV and radio to social media.

Bilingual TV, radio & social content reached a broad, multi-platform audience
In-store footage, studio scenes & animation combined for a dynamic, engaging campaign
Modular, reusable assets built for multi-year use, maximizing long-term ROI
Timeless creative designed to be refreshed and redeployed each back-to-school season