vote yes for prop A
fast-turnaround PSAs for a Dallas win
civic campaign video | PSA video production | broadcast commercial production
the project
Our agency partner, Alpha Business Images, brought us in to produce two :30 PSA spots for the City of Dallas' "Vote Yes for Prop A" campaign, a civic initiative designed to inform and encourage Dallas residents to vote in favor of Proposition A ahead of the November election. With the deadline fast approaching, our Fort Worth video production team moved quickly to create PSAs built for maximum impact.
What We Delivered
Two :30 PSA spots for broadcast and social media
On-location production in Dallas, TX
Featured endorsement from former Dallas Mayor Ron Kirk
BEHIND THE WORK
the process
A tight election timeline. One hour with a former mayor. Two spots that had to land.
Here's how we made it happen.
01
PRE-PRODUCTION
concept development, fast-track planning
Over the course of a few weeks, our team fine-tuned the campaign concept and locked in all pre-production logistics, coordinating scheduling, location, and messaging to ensure every detail was ready ahead of a hard election deadline.
Concept development and messaging strategy
Location planning and production scheduling
Talent coordination for a high-profile endorsement
+ CREATIVE CONCEPTING + TALENT COORDINATION + PRODUCTION PLANNING
02
PRODUCTION
on location with a Former Dallas Mayor
Production day brought our concept to life on location in Dallas, TX, featuring a special endorsement from former Dallas Mayor Ron Kirk. With only one hour of his time available, our team made every word and every shot count.
On-location filming across two PSA spots
High-profile talent direction under a tight time constraint
Efficient, focused production designed for maximum message impact
+ TALENT DIRECTION + ON-LOCATION PRODUCTION + PRODUCTION EFFICIENCY
03
PRODUCTION
broadcast-ready delivery
Post-production focused on delivering polished, broadcast-ready PSAs formatted for both television and social media distribution, ensuring the campaign's message reached Dallas voters wherever they were watching.
+ VIDEO EDITING + BROADCAST FORMATTING + MULTI-PLATFORM DELIVERY
the result
The "Vote Yes for Prop A" PSAs aired across local television and social media channels, helping drive voter awareness ahead of the election. On November 8th, Dallas voters passed Proposition A, funding $1.5 billion in city improvements and renovations, including major upgrades to the Kay Bailey Hutchison Convention Center and Fair Park.
Two PSA spots aired across broadcast & social media
Contributed to a successful ballot initiative backed by Dallas voters
Helped secure $1.5 billion in funding for citywide improvements
Featured a high-profile civic endorsement that added credibility to the message