ending HIV epidemic campaign
no judgement
storyboarding | location scouting | video production | edit
the project
In partnership with Alpha Business Images, we produced the No Judgement campaign for Dallas County Health & Human Services' Ending HIV Epidemic (EHE) initiative — a bilingual video production designed to normalize STI testing conversations and reduce stigma across North Texas.
What We Delivered
:30 commercials, :15 cutdowns & :07 teaser spots
English & Spanish versions of every piece
Content formatted for broadcast, digital & social media
The creative leaned into relatable, everyday moments to make sexual health feel like an open, judgment-free conversation — reaching a diverse audience through inclusive, stigma-free storytelling.
BEHIND THE WORK
the process
One day. Two languages. Zero room for error. Here's how our Fort Worth video production team made it happen.
01
PRE-PRODUCTION
location scouting, shot planning
Our location scouting team secured a residential property that doubled as an indoor set and outdoor backdrop, enabling fast storyboard development and shot planning. With a January shoot ahead, we arranged outdoor heaters and comfort stations as part of our weather-proof production planning.
+ STORYBOARDING + SCRIPT BREAKDOWN
02
PRODUCTION
bilingual talent, on-set adaptability
A last-minute casting change tested our team's agility. We adjusted the schedule on the fly, having talent deliver both English and Spanish dialogue to keep the bilingual video production on track. Interior scenes were styled for authentic, conversational performances, while the outdoor patio was transformed with furniture and greenery to mask the winter setting.
+ TALENT DIRECTION + PRODUCTION COORDINATION + SET DESIGN
03
POST-PRODUCTION
lighting, visual consistency
Shifting winter light called for a dynamic approach. Our lighting team used soft diffusion and fill lighting to maintain a consistent, polished look across every outdoor scene.
+ CINEMATOGRAPHY + COLOR CONSISTENCY + LIGHTING DESIGN
the result
The No Judgement campaign was delivered on time and on budget — it ran across broadcast, YouTube, Instagram, and digital platforms driving real public health impact across North Texas.
Bilingual video content reached both English & Spanish-speaking communities in Dallas County
Full campaign distributed across broadcast, YouTube, Instagram & digital platforms
Reinforced equity-driven public health outreach through inclusive, stigma-free storytelling
Demonstrated how strategic video production drives measurable social impact
From pre-production to final delivery, our Fort Worth video production team brought precision, empathy, and creative problem-solving to every frame.
see it in motion
MORE TO EXPLORE
The real magic happened on camera. Watch the reels, behind-the-scenes, and various content from this project.
