vote yes for prop A
Prop A is a unique opportunity to renovate and revitalize two of Dallas’ biggest attractions for travel and tourism – Fair Park and the Kay Bailey Hutchison Convention Center Dallas (KBHCCD).
Prop A would add a dedicated “tourist tax” to fund $1.5 billion in improvements and extensive renovations. Dallas residents would reap the benefits of modernizing these venues but would pay no increase in property or sales taxes.
Agency Partner:
Client:
The City of Dallas
Campaign:
VOTE YES FOR PROP A
Services:
Pre-Production, Video Production, Post-Production
Genre:
PSA
Website
The Project
Our agency partner, Alpha Business Images, came to us to help produce two :30 spots for their campaign for the City of Dallas, “VOTE YES FOR PROP A”. This campaign was to inform and encourage Dallas residents to vote in favor of Proposition A. With the election quickly approaching in November, we needed to move quick and create PSAs that generated a big impact.
The Process
Over the course of a few weeks we fine tuned the concept and pre-production logistics. On production day, we filmed the two spots on location in Dallas, TX with a special endorsement by former Dallas mayor, Ron Kirk. With only an hour of Ron’s time, we made sure every word packed a punch!
The Result
The PSAs aired on local television and social channels. Dallas voters voted to pass Proposition A on Nov 8th making the “VOTE YES FOR PROP A” a very successful campaign funding $1.5 billion in improvements and extensive renovations. We’ll take this as a win!
You can learn all about the Master Plan for the KBHCC expansion HERE. You can learn all about the Master Plan for Fair Park HERE.