a fast, funny spec ad for national broadcast

doritos crash the super bowl

comedic storytelling | branded video | spec commercial

the project

With just 10 days until the deadline, our Fort Worth video production team set out to create a spec commercial for Doritos® "Crash the Super Bowl," a national contest where fans compete for a $1 million prize and a spot in the biggest broadcast event of the year. The challenge: write, shoot, edit, and submit a commercial-quality spot fast enough to stand out among thousands of entries.

What We Delivered

Fully produced, broadcast-quality commercial spec ad
Concept-to-delivery in just over a week
Original comedic storyline built for national audience appeal

BEHIND THE WORK

the process

Ten days. One concept. Zero wasted time.

Here's how our Fort Worth video production team turned a tight deadline into a standout commercial.

01

PRE-PRODUCTION

concepting, fast-track training

We brainstormed bold, unexpected ideas before landing on a standout concept: a baby shower that comedically spirals into a Doritos®, fueled rivalry between parents-to-be. Once the script was locked, our team moved fast, casting comedic talent, scouting a film-friendly Fort Worth location, building storyboards, and sourcing wardrobe and props (including the perfect Doritos® bags).

Script development and creative concepting
Moodboard creation to align visual tone, color palette, and comedic style
Casting, location scouting, and prop sourcing

+ CREATIVE CONCEPTING + MOODBOARD DEVELOPMENT + LOCATION SCOUTING

02

PRODUCTION

set design, on-set execution

Our team transformed a local space into a soft, pastel-toned baby shower set, designed to make the vibrant Doritos® bags pop on camera.

Camera and lighting teams simulated daylight despite overcast skies
Delivered a polished, broadcast-ready look from start to finish
Captured precise chip-crunch sound for authentic comedic timing

+ SET DESIGN + LIGHTING DESIGN + PRODUCTION SOUND

03

POST-PRODUCTION

comedic editing, color grading

Editing centered on tight comedic timing, punchy reaction cuts, and color grading that emphasized the visual rivalry between Doritos® flavors, resulting in a cinematic, high-energy spot built for national broadcast.

+ VIDEO EDITING + SOUND DESIGN + COLOR GRADING

the result

Despite the compressed timeline, the Doritos® spec ad was completed and submitted on time, proving our team's ability to deliver high-quality commercial content fast.