a fentanyl awareness ad
traces
creative storytelling | branded video | PSA
the project
Traces is a bilingual PSA campaign addressing one of the most urgent public health crises in the U.S. — fentanyl, claiming a life every 8.5 minutes. In partnership with Alpha Business Images and Dallas County Health & Human Services, our Fort Worth video production team crafted a cinematic, emotionally driven campaign to educate communities and inspire life-saving action.
What We Delivered
:60 and :30 PSA cuts in English & Spanish
Social media formats for Instagram Reels and TikTok
Campaign stills, thumbnails & motion graphics for digital distribution
BEHIND THE WORK
the process
Two shoot days. Seven scenes. One urgent message.
Here's how our Fort Worth video production team brought the Traces campaign to life.
01
PRE-PRODUCTION
story-first planning, location scouting
We took a story-first approach from day one — carefully scripting a narrative that was both emotionally resonant and factually grounded. Pre-production included detailed location scouting, bilingual casting, and planning for realistic set design and lighting to support the campaign's gritty, cinematic tone.
Script development and narrative concepting
Moodboard creation to establish visual tone and color palette
Bilingual casting and location scouting across Dallas County
+ CREATIVE CONCEPTING + MOODBOARD DEVELOPMENT + LOCATION SCOUTING
02
PRODUCTION
cinematic storytelling, on-set execution
We filmed seven scenes across two full production days, capturing:
A teen overdose at a party
Drug manufacturing in a dark lab setting
Illegal sales and pill theft
Community-level drug distribution
Cinematic lighting, gritty textures, and close-up product shots emphasized the visual thread of the pill's journey. The color blue was embedded across props, wardrobe, and lighting setups — reinforcing both the tone of the message and the physical appearance of fentanyl pills throughout every scene.
+ SET DESIGN AND STYLING + LIGHTING DESIGN + CINEMATOGRAPHIC
03
POST-PRODUCTION
bilingual editing, visual effect
Post-production brought the campaign's emotional arc together through precise, intentional editing and visual storytelling.
Bilingual voiceover editing in English & Spanish
Green screen compositing and stylized visual effects
Color grading to reinforce the campaign's visual motif
Original music sourcing and motion graphics
+ CREATIVE CONCEPTING + MOODBOARD DEVELOPMENT + LOCATION SCOUTING
the result
The Traces campaign brought urgent, life-saving awareness to one of the most pressing public health crises in the country — delivering its message with emotional authenticity and cinematic clarity.
Bilingual PSA content reached both English & Spanish-speaking communities across Dallas County
Multi-platform delivery across broadcast, Instagram Reels, TikTok & digital channels
Empowered viewers with actionable Naloxone education and overdose prevention resources
Early community and stakeholder feedback has been overwhelmingly positive
As a Dallas-Fort Worth commercial video production partner, we take pride in helping mission-driven organizations create high-impact content. Traces is a powerful example of how PSA video production, cause marketing, and community outreach can come together to educate, inspire, and save lives.
see it in motion
MORE TO EXPLORE
The real magic happened on camera. Watch the reels, behind-the-scenes, and various content from this project.
