a fentanyl awareness ad
traces
creative storytelling | branded video | PSA
the project
Traces is a bilingual PSA campaign addressing one of the most urgent public health crises in the U.S. — fentanyl, claiming a life every 8.5 minutes. In partnership with Alpha Business Images and Dallas County Health & Human Services, our Fort Worth video production team crafted a cinematic, emotionally driven campaign to educate communities and inspire life-saving action.
What We Delivered
:60 and :30 PSA cuts in English & Spanish
Social media formats for Instagram Reels and TikTok
Campaign stills, thumbnails & motion graphics for digital distribution
BEHIND THE WORK
the process
Two shoot days. Seven scenes. One urgent message.
Here's how our Fort Worth video production team brought the Traces campaign to life.
01
PRE-PRODUCTION
story-first planning, location scouting
Our story-first pre-production process combined script development, mood board and lookbook creation, and detailed storyboarding to lock in Traces' gritty, cinematic tone before filming began. Bilingual casting and location scouting across Dallas County rounded out the planning phase.
Script development and narrative concepting
Mood board and lookbook creation for visual tone and color palette
Storyboarding for scene composition and shot planning
Bilingual casting and location scouting across Dallas County
+ CREATIVE CONCEPTION + LOCATION SCOUTING + MOOD BOARD DEVELOPMENT
02
PRODUCTION
cinematic storytelling, on-set execution
We filmed seven scenes across two full production days, capturing:
A teen overdose at a party
Drug manufacturing in a dark lab setting
Illegal sales and pill theft
Community-level drug distribution
Cinematic lighting, gritty textures, and close-up product shots emphasized the visual thread of the pill's journey. The color blue was embedded across props, wardrobe, and lighting setups — reinforcing both the tone of the message and the physical appearance of fentanyl pills throughout every scene.
+ SET DESIGN AND STYLING + LIGHTING DESIGN + CINEMATOGRAPHY
03
POST-PRODUCTION
bilingual editing, visual effects
Post-production brought the campaign's emotional arc together through precise, intentional editing and visual storytelling.
Bilingual voiceover editing in English & Spanish
Color grading to reinforce the campaign's visual motif
Original music and sound effects sourcing
+ VISUAL EFFECTS + BILINGUAL EDITING + COLOR GRADING
+ SOUND DESIGN
the result
The Traces campaign brought urgent, life-saving awareness to one of the most pressing public health crises in the country — delivering its message with emotional authenticity and cinematic clarity.
Bilingual PSA content reached both English & Spanish-speaking communities across Dallas County
Multi-platform delivery across broadcast, Instagram Reels, TikTok & digital channels
Empowered viewers with actionable Naloxone education and overdose prevention resources
Early community and stakeholder feedback has been overwhelmingly positive
As a Dallas-Fort Worth commercial video production partner, we take pride in helping mission-driven organizations create high-impact content. Traces is a powerful example of how PSA video production, cause marketing, and community outreach can come together to educate, inspire, and save lives.
see it in motion
MORE TO EXPLORE
The real magic happened on camera. Watch the reels, behind-the-scenes, and various content from this project.
