7 wonders of a cubs fan

presented by American Airlines

brand strategy | storyboarding | multi-platform delivery

the project

7 Wonders of a Cubs Fan was a collaborative video campaign celebrating the marquee moments that define Cubs fandom, built around a partnership between American Airlines and the Chicago Cubs to reward their most loyal fans.

What We Delivered

7-part video series, one concept per wonder
Content for the contest website and Cubs social media channels
Campaign running from Spring Training through end of regular season

BEHIND THE WORK

the process

Four production days. Two iconic brands. Seven concepts.

Here's how we made it happen.

01

PRE-PRODUCTION

creative concepting, strategic planning

We worked closely with agency partner GENESCO, American Airlines, and the Chicago Cubs to align the creative vision with both brand identities. Once the concept was locked, we moved into storyboarding, scripting, casting, and multi-location production planning for all seven video concepts.

Creative concepting and brand strategy alignment
Storyboarding and scripting for 7 video concepts
Multi-location shoot planning and crew coordination

+ CREATIVE CONCEPTING + STORYBOARDING + PRODUCTION PLANNING

02

PRODUCTION

on location in Chicago

Our crew traveled to Chicago to film at two of the city's most iconic locations, Wrigley Field and O'Hare Airport, capturing the energy and nostalgia that make Cubs fandom unlike anything else in baseball.

4 production days across 7 distinct video concepts
On-location shoots at Wrigley Field and O'Hare Airport
Featured Cubs legend Ryne Sandberg and real fan talent

+ TALENT DIRECTION + ON-LOCATION PRODUCTION + CINEMATOGRAPHIC

03

POST-PRODUCTION

editing, multi-platform delivery

Post-production focused on maintaining a cohesive visual identity across all seven videos while keeping each concept fresh and distinct — color graded and formatted to meet both American Airlines and Cubs brand standards.

Video editing, motion graphics & visual effects
Brand-aligned color grading for both partners
Final delivery formatted for contest website and social platforms

+ VIDEO EDITING + COLOR GRADING + MOTION GRAPHIC

the result

The 7 Wonders of a Cubs Fan campaign connected two powerhouse brands with their most loyal fans, and delivered measurable impact.

46,500+ contest entries and counting
Season-long audience engagement from Spring Training through the regular season finale
Strengthened digital brand presence for both American Airlines and the Chicago Cubs
Proven that authentic, fan-first storytelling drives real campaign results