brand launch for xcentric fab co.

Client:

XCENTRIC Fab Co.

Campaign:

Brand Launch

Services:

Pre-Production, Video Production, Post-Production

Genre:

Branding

Website

The Project

Arcpoint Studios partnered with Xcentric Fab Co. to produce a brand film that captures the artistry, precision, and passion behind their custom-designed, high-end consumer products. The campaign was designed to position Xcentric as a leader in American-made craftsmanship, immersing viewers in the meticulous process that defines their brand.

To engage potential customers, the video series offered an inside look at Xcentric’s workshop, highlighting the skill and dedication behind every cut and detail. The narrative followed the journey from concept to creation, blending an industrial aesthetic with a refined, luxurious feel—perfectly aligning with Xcentric’s brand identity and resonating with their target audience.

The Process

We kicked off with creative concept brainstorming, ensuring the narrative would authentically reflect Xcentric’s dedication to quality. From there, we developed the script, built a compelling storyboard, and curated a detailed shot list. Casting and location planning were key—filming took place both in the owner’s workshop to showcase the hands-on craftsmanship and on-location in Fort Worth for dynamic product photography.

Bringing the vision to life, we executed multi-day production, capturing the meticulous process from concept to completion. The final video series blended an industrial aesthetic with a high-end, luxurious feel, resonating with Xcentric’s target audience and solidifying their brand presence.

The Result

The campaign effectively positioned Xcentric Fab Co. as a leader in high-end, handcrafted products, resonating with their target market of upper-middle-class and affluent consumers aged 25-50. Through a compelling brand film, over 20 dynamic social media videos, and more than 40 carefully crafted product videos, we helped amplify Xcentric’s brand presence across social media and their website, showcasing their dedication to quality and craftsmanship.

These deliverables not only enhanced brand visibility but also drove deeper engagement, allowing potential customers to connect with the artistry and precision behind each product. By integrating this content across multiple platforms, Xcentric was able to create a cohesive brand experience that reinforced their commitment to excellence. This project was an incredible opportunity to collaborate with Xcentric Fab Co., and we’re excited to continue crafting innovative, high-impact campaigns that bring their brand story to life.